Marketing Plan

Research

P Gather Collateral Material from owner, public records and CBC's databases

P Confirm Owner’s Goals through conferences with owner and/or their staff

P Acquire Survey of property

P Building Plans from Owner to be used in marketing materials

P Photograph Property for use in media presentations

P Perform Competitive Market Study for use in pricing and market position

P Evaluate Condition of Improvements to overcome negatives

P Define Target Users & Investors for priority focus in marketing

P Determine Property’s Market Position to guide marketing

P Prepare Summary of City/Area Amenities for use in marketing to those outside the local area

Prospect Generation

P Signage coordinated with owner and placed

P Prospect Contacts made initially to target list from CBC prospect database

P Local Market informed of offering through buyers and brokers

P Direct Mail and Phone Follow-up initiated and repeated at regular intervals
      Mail lists are derived from our proprietary active prospect database

P Networking encouraged and promoted thought CBC's open broker policy

P Advertising placed immediately. CBC is the industry leader in advertising utilizing:

Tampa Tribune, local and national distribution

St. Petersburg Times, local and national distribution

Tampa Bay Business Journal, business oriented with good local distribution

Florida Real Estate Journal, business publication with regional distribution

The Wall Street Journal, CBC's client participation program affords full WSJ international distribution on a selected property basis

Point of Sale

P Color executive summaries and offering package by CBC

P Internet Websites, maximum exposure for your property using:

Florida Gulf Coast Commercial Association of Realtors, the mid Florida west coast commercial Board www.fgcar.org

CCIMNet, the CCIM Institute’s national database, CCIM (Certified Commercial Investment Member) is THE internationally recognized designation for experts in the commercial real estate field www.ccim.com

Coldwell Banker Commerical, our company's local and national database

Loop Net, an independent well recognized national database of properties www.loopnet.com

www.charlesclifton.com , a magnet website linking to the above sites, and many more, set to deliver maximum information in minimum time

Additional Sites are used as they fit the property offering, i.e.: Co-Star, Black’s Guide, City Feet, CBC's Specialty group databases and others

Continuous Feedback

P Marketing Proposal, reviewed and coordinated with Owner

P Price/Terms, determined in conjunction with Owner and/or staff

P Owner’s Reports, provided regularly in form as desired

P Regular conference with Owner, telephone and email re status and progress

P Regular conference with Property Manager, telephone and email re progress

Contract Negotiations and Closing

P Letter of Intent and Response, coordinated with Owner

P Offer Negotiations, handled in coordination with Owner, his staff, and attorney

P Contracting, coordinated through Owners attorney as directed

P      Process to Close, monitored and guided by CBC to conclusion

P 

 

Brokers Comment

Significant factors to consider in selling or leasing your property include a clear understanding of your objectives and their relative priority, current market and financing conditions, the role and experience level of your marketing professional and the proper presentation of your property to the buying/leasing public in order to achieve the desired conclusion.